For this bookseller, at least, interviews like this one with Neil Gaiman by none other than Roger Sutton do the trick pretty darn well. Author extraordinaire Neil Gaiman and the editor-in-chief of the Horn Book, affectionately known around the Hut as "The Rog," in the same place at the same time?! How has the universe not imploded yet of awesomeness overload? (Perhaps because it was a phone interview, and they weren't actually in the same place at the same time.)
I'm very glad the world hasn't ended, though, because then we wouldn't be around to enjoy this interview.