Here's why, according to their annual Best of Boston issue:
Founded with help from Curious George coauthor Margret Rey, this
We think we're the best around thanks to all of you. We know you rely on us to find the perfect horse-themed series for your nine-year-old niece. Or the best truck book for your auto-voracious three-year-old son, the best funny/scary chapter book for your first time camper, the best girly book that's not too, well, "girly." Our customers keep us on our toes and we owe this Best of Boston award to you. Keep those challenges and questions coming. We're here for you.